Align Technologies uses Dashmote to identify and segment dental practices
Challenge
The sheer amount of dental practices across large regions made it challenging for Align Technologies to determine where to focus their sales efforts. Having little to no location data at their disposal, identifying high value prospects in the market was more guesswork than data-driven decision making.
Solution
Leveraging the Dashmote platform, Align Technologies increased visibility on the market to better segment dental practices.
Examples of location data points they previously had no visibility are:
- Operating name of the Dental Practice (versus registered chamber of commerce name)
- Location details of the Dental Practice (latitude and longitude, address)
- Website associated with the Dental Practice
- Keywords linked to that specific Practice (retrieved from website and Facebook)
- Enhanced keyword tagging (competitor brand present, type of products offered)
Results
Dashmote allowed Align Technologies to gain more transparency on the Outlet Universe. Using online data, they started to rank prospective outlets in the market based on variables like product offering, location and popularity.
Increasing revenue by 2x
This enabled their sales and marketing team to work more data driven and have accounts that do double the amount of revenue (2x) compared to previously non-dashmote generated sales prospects.