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Dashmote Biweekly #7

Dashmote Biweekly brings you, every two weeks, the most interesting facts, exciting applications and ideas related to AI, data, marketing, sales and business.

The AI-powered video analytics market keeps growing

According to a recent research by Tractica, the global video analytics market is taking off fast. On a global level, it is set to increase its revenue from $1.1 billion in 2018 to $4.5 billion in 2025.

The VA market, which includes smart cameras, software, and services that use image recognition to extract data from video, will be a game-changer not only for security and surveillance purposes. It’s going to be crucial for companies that want to understand their customers’ habits and improve their offer.

Read the full article.

 

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The importance of AI for customer experience 

In one of our latest blog posts, talking about trade marketing strategies for 2020, we said “personalization of the experience” will be crucial in the years to come.

A recent report by IDC proves us right, showing that spending on customer experience technology will exceed $600bn by 2022. Ai-driven engagement techniques will see the fastest growth.

Read the full report.

Companies are abandoning in-house AI solutions for marketing 

Although AI solutions for marketing and sales are becoming a Pole star for companies within basically every market, companies decided to develop such technologies in-house less and less.

The reasons for this choice are several and they are mainly related to the higher quality of available SaaS software when compared to in-house solutions. Moreover, owned technologies are expensive to maintain and they need to be updated constantly.

Read the full article.