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Dashmote Biweekly #6

Dashmote Biweekly brings you, every two weeks, the most interesting facts, exciting applications and ideas related to AI, data, marketing, sales and business.

The Growth of App-Based Shopping

Giants such as Alibaba and Amazon have already experimented and succeeded with app-based shopping. Following their steps are companies, such as Sainsbury’s who are moving towards digital by removing registers from their supermarkets. In China, however, this infiltration of smartphone-assisted retail has reached the highest point with mobile payments for 2019 standing at 86%.

Retailers can take advantage of the data collected through these apps to understand customer behaviour, track product margins and target promotions. According to Jacques Penhirin, China retail and consumer head at consultancy Oliver Wyman, “a strong 9% margin” is what retailers can achieve with the data collected from app-based shopping.

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Creativity and Technology Combined is the Path to Successful Marketing Strategies

80% of a company’s marketing success hinges on creative messaging, as argued by Facebook and Google. However, for content to succeed in achieving ROI, it has to be incorporated with innovative technological tools and data. Reach, engagement and success rely on the combination of creativity and technology.

For a company, being data-driven is essential to craft solid strategies as data is measurable, trackable and reliable. However, oftentimes marketers ignore the potential of data to illustrate user’s behaviour and focus on its binary-nature instead. Data actually contains a variety of dimensions that hold the key to successful marketing strategies.

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AI Adoption to Increase GDP Growth

AI adoption increases growth and one of the applications is location intelligence

Within a decade, UK businesses that acquire AI have the possibility of increasing their value by 120%, according to research from McKinsey and Quantumblack. Moreover, AI technology can provide an overall GDP growth of 22% that will be worth millions to the UK’s economy.

Increasing growth within companies can be accomplished through the adoption of AI-based applications, such as location intelligence. As stated by another research from McKinsey, “by 2030, the average simulation shows that some 70 percent of companies might have adopted at least one type of AI technology.”

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