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Dashmote Biweekly #5

Dashmote Biweekly brings you, every two weeks, the most interesting facts, exciting applications and ideas related to AI, data, marketing, sales and business.

Diageo Puts its Trust into Marketing

Instead of cutting marketing budgets, Diageo decides to invest in marketing but to remove inefficient expenditures, and thus improve profits by shifting money investments. Two years ago, the company launched the platform Catalyst, whose main goal is to provide instant data to marketeers and help them create investment-worthy strategies.

According to Diageo’s global marketing effectiveness director, Adam Ben-Yousef, they have “achieved a more profound shift at the highest level in the belief in marketing investment. Marketing is no longer the first spend to be cut when a market wants to deliver its annual plan.”

Read the full article.

AI’s Influence on the HoReCa Industry

Artificial intelligence constantly impacts restaurant businesses. It does that by solving issues and helping companies reach customer satisfaction. Moreover, AI’s impact is predicted to keep growing in the future.

The four problems in the restaurant industry that are being solved by AI and thus, are providing a return on investment (ROI), presented by Food & Beverage Technology Review are: “Limitations with Customization”, “Recruitment and Retention Challenges”, “Operational Inefficiencies”, and “Ineffective Guest Engagement”.

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Dashmote Beer Market

Big Data Analytics and its Impact on the Indian FMCG sector

Indian FMCG sector has been growing exponentially over the past two decades thanks to “increasing disposable incomes and a shift towards consumption-driven society.” Today, in the Indian economy, the FMCG sector is the fourth largest one with 50% of the market being covered by the household and personal care segment and 19% by the food and beverage industry.

The biggest impactor for the growth of the FMCG sector in the future will be the increasing use of Big Data Analytics and Digital Technologies.

Read the full article.

Best Startup Award at the MWC19 LA & 4YFN

We were invited to be a part of the Mobile World Congress Los Angeles 2019, the world’s largest exhibition for the mobile industry. During the event, we talked about our AI-powered solutions, their potential applications and shared our perspective on the years to come. Exciting times are ahead, especially when it comes to connecting big data and AI to mobile technology!

In the end, we were awarded the Best Startup prize at the Mobile World Congress Los Angeles & 4YFN – 4 Years from Now! After the event, our CEO, Dennis Tan talked about the award’s impact on Dashmote’s future.

Watch the full interview.

Read the full article.