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Sales and Marketing

Can AI Replace Our Content Marketeers?

Can AI Replace Our Content Marketeers?

Content marketing is becoming a more crucial marketing strategy by the day. Its revenues are projected to grow at a 14.4 percent compound annual growth rate, so here at Dashmote we started wondering: can we become more effective in our content production? Could we, for

Marketers are missing out on the power of AI

Marketers are missing out on the power of AI

A recent study by Albert and Forrester reveals that three marketers out of four don’t exploit the full power of AI, which results in their missing out on potential upsell opportunities. Less than half of the marketers interviewed by the researchers say that they see

Must have skills for a marketer in the age of AI

Must have skills for a marketer in the age of AI

As artificial intelligence (AI) has become more prevalent, many marketers must be wondering what that means for them? And you might have noticed that AI is something everyone is talking about, but you may not fully grasp what these technologies can actually do for you

Top 3 tips on expanding your business to the US

Top 3 Tips to expand your business to the US

During the second edition of StartupFest Europe, The Dutch government seized the opportunity to organize an extra event on how to expand a business to the United States. The event also had representatives and startup founders from New York, San Francisco, Boston and Chicago who

How to Avoid Pitfalls in Marketing Intelligence

How to Avoid Pitfalls in Marketing Intelligence

Marketing intelligence, a process of data management and analysis designed with the goal of creating comprehensive marketing strategies with informed decisions, can transform companies’ business goals in today’s ever-changing digital marketing sphere. As data systems become more complex and broad, the need for smarter management

why marketing intelligence is important

Marketing Intelligence: Why is It Important?

The increasing influence that technology has on consumerism is calling for more intelligent marketing. Consumer interactions with companies are constantly changing due to greater uses of technology. To keep up with changes, understanding a consumer requires current analytical methods that hone in on data points