The Ongoing Food Delivery Race in Europe
Europe has a centuried history with food delivery. The first ever food delivery took place in the mid-19th century, Italy. King Umberto I and Queen Margherita received the first pizza delivery. Fast forward to over 100 years later, today, online food delivery has become a billion-dollar business. The European food delivery market is expected to grow with a double-digit CAGR of 10.7% from 2021 to 2027 and is projected to reach a value of US$66 billion in 2027 [1]. Moreover, user penetration is reaching 24.9% in 2022 and is expected to hit 36.5% by 2027 [2].
As online food ordering has become increasingly prevalent, aggregator platforms, such as Deliveroo, Uber Eats, Just Eat, and Wolt, are optimising everything they can, from reliable business models to appealing user experience, to win the intense race of European food delivery. In this article, we leveraged Dashmote’s Data Analytics SaaS platform and included statistics from 5 major markets - UK, France, Germany, Spain, and the Netherlands, to report on the ongoing food delivery race between major aggregator platforms in Europe.
European food delivery market by region
According to Dashmote’s Q3 data, the UK has by far the biggest food delivery market in Europe. It has more than 250K Digital Storefronts (DSFs) across its major delivery platforms. Deliveroo is the most significant player in the UK in terms of market share and growth. It take up around half of the total restaurant base in the UK.
The second largest market in Europe is France, with 137K DSFs on food delivery. Uber Eats is its biggest player, occupying 44% market share in Q3, 2022. Surprisingly, the year-to-date growth of restaurant listings of Uber Eats (8%) is significantly lower than the 2nd biggest player Deliveroo (26%) and 3rd biggest player Takeaway (23%). With its fast-growing peers, it will be difficult for Uber Eats to remain the game leader in France.
Spain ranks 3rd in the race with 100K DSFs on its food delivery. In Spain, Glovo, with 48K DSFs, is the biggest aggregator platform in terms of restaurant listing. However, Just Eat, with the highest year-to-date growth rate of 28%, is quickly catching up. Uber Eats performs well in many countries, but not in Spain. In Spain, it has the smallest restaurant base and lowest year-to-date growth rate (9%) in 2022, compared to Glovo (11%) and Just Eat (28%).
Large food delivery growth in Germany
Uber Eats Germany saw a staggering year-to-date growth rate of 64%. This is not mistaken. In fact, Uber is growing its German delivery business and plans to include 70 cities by the end of the year, expanding from its roster of 14 cities in March 2022 [3]. Our data clearly reflects this expansion. Moreover, Wolt Germany also had a large year-to-date growth of 48%. Entering Germany in 2020, Wolt has now expanded to 10 cities and made Germany one of its key markets. In March 2022, Wolt opened a new office in Berlin. As of June 1st, 2022, DoorDash officially acquire Wolt. Despite a lot of changes this year, Wolt is succeeding in its expansion in Germany in terms of restaurant listings, as evidenced by our data.
The intense race between aggregator platforms in the ever-changing landscape of European food delivery brings enormous opportunities for food and beverage brands to expand digitally and reach a wider consumer. Unlocking these opportunities requires constant tracking and analysing the latest data to gain a sophisticated understanding of where the market is heading. Dashmote is the leading big data and AI analytics company in the food & beverage industry. We help F&B enterprises by empowering leaders and analysts to track and analyse publicly available data to contribute to making strategic decisions for your brand. Do you want to see the same research carried out on Southeast Asia? Check out HERE. Do you want to know more about retrieving market insights across food delivery and F&B?
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